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The Missing Link Between Strategy and Delivering Exceptional Customer Value
Martina Hodges-Schell Martina Hodges-Schell

The Missing Link Between Strategy and Delivering Exceptional Customer Value

How do you connect organisational strategy with everyday work? I often hear from companies where there’s no connective tissue between where they want to go (the strategy, mission, and vision) and what people are currently working on (the day-to-day work of delivering a customer experience).

This gap can lead to all sorts of trouble.

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